Keep your visitors engaged with digital signage

You can advertise your upcoming tournaments, skating lessons, league registrations, or pro-shop sales directly on the screens. This has zero additional cost and can be done on the fly. If the hockey rink wants to push a new open skate night, they can display it immediately. Digital signs are extremely effective at driving such sales – for instance, stores have seen a 15–50% sales lift for items promoted on digital signs versus no signage. Having your own events highlighted in bright, dynamic fashion ensures your patrons don’t miss them.

Digital signage can actually make waiting more pleasant. Showing engaging videos, game highlights, or fun facts can distract from perceived wait times. Research confirms that digital signs reduce perceived wait times by up to 35% – so guests feel like time passes faster while they line up for tickets or concessions. Happier, less impatient visitors are more likely to stay and spend.

For community sports facilities in Southeastern Wisconsin, the advertising can feature local restaurants, shops, and services that target the families and athletes who visit. Digital signage essentially gives “every local business a voice” in the community, allowing them to reach audiences in your venue. This community-centric approach not only helps sell ad slots (local businesses love a chance to speak directly to neighbors), but it also positions your facility as a hub supporting the local economy.

Digital signs use motion and rotation of content to avoid the “out-of-sight, out-of-mind” problem of static notices. As noted earlier, people are much more likely to notice dynamic signage repeatedly. Surveys show 59% of those who see digital signage want to learn more about the topic or product being – indicating that content on screens piques curiosity. For the venue, this means your messages about, say, “Youth Soccer Camp registration now open,” will not only be seen by more visitors, but also remembered.

Digital displays capture 400% more views than static signs. Viewers also retain information better – digital signage has an 83% recall rate for ads, nearly double the retention of traditional static signs. In one study, 47% of people who saw a digital screen recalled the specific ad shown – a testament to the medium’s impact.

By enriching the environment, digital signage boosts overall satisfaction. In retail settings, digital signage led to a 46% increase in customer. For sports venues, fans who are more entertained and informed are similarly more satisfied. And “happy fans spend more time and money,” as one industry expert. In short, enhancing the fan experience with digital screens can translate into repeat visits and greater revenue for the complex.

Need to announce a field change, weather delay, or safety alert? With digital displays you can update messaging across the facility instantly. This improves communication with visitors. In fact, 64% of organizations cite improved customer engagement as the top benefit of digital signage, and timely information is a big part of engagement. Wayfinding is another plus – screens can direct guests to the correct court or exit or display schedules for different games.

Studies show 71% of consumers feel that ads on digital signs stand out more than online, and even 46% say they are more prominent than TV. Because people actually pay attention to venue screens, advertisers get real value – evidenced by nearly 1 in 5 consumers (19%) making an unplanned purchase after seeing a digital ad impulse. With such impact, 80% of brands using digital signage report up to a 33% increase in sales of the promoted.